Mcd

The challenge

This Page Amsterdam and McDonalds had the pieces, backend systems and gaming concepts.

The problem?

They needed someone to deliver the technical realisation, to connect it all into a cohesive 3D family gaming experience.

This project involved a big collaborative team.Complex 3D avatars. Backend integration. Real-time multiplayer in one device. Tight deadline.No room for traditional development approaches.

Strategic frontend execution

We built the interface layer that unites isolated systems into unified experiences.
Working alongside This Page Amsterdam, McDonalds, and TBWA’s team, we created the frontend architecture that makes complex backend services family-friendly.
All connected. All seamless.The technical realisation we delivered helped TBWA’s achieve recognition as a 2024 Webby Award Winner for digital innovation.

Key features

WebGL 3D rendering: smooth avatar experiences in any browser
Mobile-optimized design: crafted specifically for mobile devices
API integration: web frontend talks to existing mobile app
Cross-browser optimization: 3D performance that actually works
Real-time multiplayer in one device: families play together in one device
Bestel Bingo: interactive ordering game that connects fun with McDonald's menu
Find the nearest McDonald's: location finder that helps families discover nearby restaurants

Two unified systems

3D avatar interface: clean rendering that transforms complex backend data into family-friendly characters
Gaming hub frontend: connects isolated gaming services into cohesive multiplayer experiences
Cross-platform bridge web and mobile working as one, synchronized user journeys

Results

Delivered before deadline
Seamless connection of existing complex systems
Unified experience across web and mobile
Smooth 3D performance that families actually enjoy

This technical realisation partnership support our client TBWA win the 2024 Webby Award in Advertising, Media & PR: Game or Application category

What we learned

Frontend strategic execution means build clean interfaces that connect existing systems, the user experience follows.

Award-winning results come from a strong focus on practical technical execution, seamlessly connecting client systems and creative assets.

We provide technical realisation capabilities.

If you have a product concept or idea, reach out to our strategic team to learn more.

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