Published At: October 11, 2023
Influencer marketing is a powerful tool for businesses to reach their target audiences. However, one of the key challenges in influencer marketing is the difficulty of collaboration and the lack of scalable tools.
This is exactly where Barter comes in.
Not merely as a platform, but as a catalyst for change in influencer marketing. Dismantling barriers. Streamlining collaboration.
At the start of this project, the Barter team pinpointed three main challenges for companies to collaborate with influencers:
Barter simplifies collaboration and brings transparency to influencer marketing
Together with the Amsterdam based team of Barter, we managed to solve these key challenges in influencer marketing. Working together with Influencers and Creators is now as easy as ordering pizza.
On the Barter platform, companies can effortlessly propose deals, known as "Barters," that influencers can review and choose to accept. After companies created a Barter, using their goodies and giveaways, Influencers find the Barthers through the Barter app and start to apply.
Barter doesn't merely facilitate connections with large influencers; it also opens doors to local heroes—those with smaller follower bases but significant influence in specific local areas or niches of interest. For influencers, Barter is a no-brainer, offering clear and transparent collaboration opportunities.
Behind Barter's user-friendly interface lies a strong and solid tech stack. The platform's backend is developed using Go, leveraging the Gin framework for unmatched speed, scalability, and reliability. On the frontend, Barter uses React and React native to provide a seamless and engaging user experience.